Wayfinding system and visual identity for a touristic circular path through the village of Bleckmar, one of the oldest settlements in Lower Saxonia. There are three different paths to discover around the village and 24 stations where informations are displayed with texts and images to learn about the villages’ history. The signposts are constructed from massive trunks of oak wood and parts of corten steel. Guiding elements like arrows are lasercut from the steel. At the info sites you can find printed plastic displays arranged on the steel. On top of that I designed the visual identity and a foldable flyer with a map an additional infos on Bleckmar. The logo consists of four important parts — an oak, the water mill, a little stream and timber framework. Due to the brick houses typical for the north, the only display colour is a deep warm tone of red.
Photography Annabell Sievert
